Wednesday, November 5, 2008

"Unleash Your Inner Rockstar"


Guitar Hero has launched a new commercial with Heidi Klum as their latest celebrity "rockstar." It's the same concept, a recreation of the famous Tom Cruise scene in Risky Business, however, Heidi's rendition is a little more exposed.
She's a beautiful woman with an extraordinary body but having her jump around in her bra and panties shows that Guitar Hero is obviously going for the SEX SALES option.
Sure, A-Rod, Kobe Bryant, Michael Phelps, and Tony Hawk were running around in their underwear, but even THAT wasn't as exposed as Heidi. She's got kids. I certainly don't believe that's how she plays Guitar Hero at home.
The first commercial was tastefully done, this one...I'm not sure.
I'm sure men men will love this commercial.

The commercial concept is great, it grabs the audience attention while still relating to the product BUT
Heidi should've left her SHIRT ON!

Let's remember the original scene....
with Tom Cruise


Tony Hawk, Kobe Bryant, Alex Rodriguez, and Michael Phelp's Rendition:

Heidi Klum's Unsensored:



They all left their shirts on!


I had already posted this blog when I was watching TV and noticed the Heidi Klum commercial come on. It wasn't the same one I had seen before, apparently Heidi keeps her shirt on! Good Job Guitar Hero! :) That's more like it. If you're rating this game T (Teenager Approved), then keep it a little more conservative.

Here's the video that comes on now:


2 comments:

Unknown said...

I'm sort of in shock that this was actually executed as a national television ad. While Heidi Klum's brand is sexy lingerie because she is a Victoria Secret Model, I think that this was not as tasteful as her other work. Leaving the white button down on with glimpses of the undergarments would have been a better route. Like you said, her she has children and shes out there shaking her goods. Not a good look for her. "Sex sales" is not always the best way to go. It may get guys to watch the commercial, but is it an ethical way to get them to buy the product?

Cori Brooke said...

I'm sort of in shock that this was actually executed as a national television ad. While Heidi Klum's brand is sexy lingerie because she is a Victoria Secret Model, I think that this was not as tasteful as her other work. Leaving the white button down on with glimpses of the undergarments would have been a better route. Like you said, her she has children and shes out there shaking her goods. Not a good look for her. "Sex sales" is not always the best way to go. It may get guys to watch the commercial, but is it an ethical way to get them to buy the product?