Sunday, September 21, 2008

The Power of 1%


I was sitting in class, while the professor was lecturing on the advances that technology has made and how the public has responded to it. She explained how people nowadays have the option of reviewing, adding, changing, buying, and so forth on the internet. The influence that WE have created is truly astonishing and makes you wonder...what's in store for us later on, if things have already advanced this much? I was aware that people blogged, uploaded videos to YouTube, using MySpace, Facebook, and writing customer reviews, but I was in no way aware at how powerful we have become with just access to the internet.
In our textbook, Citizen Marketers, it describes this era as "the democratization of self expression," in which the public has lots of power with easy access tools that has enabled them to acquired it, as has been for many like Perez Hilton, whose blog is highly recognized for news on celebrity gossip, fashion, and to some extent politics. He even has his own fashion line, now available at Hot Topic stores. It all started with a blog....
Before that cheesy saying "It only takes 1," was something just completely cheesy! But now....it really does only take 1.

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