Microsoft's 2nd Commercial...
Yeah, a second ad was released on to the media, depicting Jerry Seinfield and Bill Gates interacting with a family in an attempting to make a connection. Their ad, a 4 minute commercial, is not what I expected at all. In fact, I wasn't quite sure what to expect after the first one.
The whole family scenario just doesn't really do much for me. I can see Microsoft's will to strike an effective campaign like Mac has had for the past years, but I just don't see one coming out with these commercials.
The SIMPLICITY used in Mac ads have made them effective. Customers don't have to think beyond what Justin Long is tell them or what they're watching. EVERYTHING IS OBVIOUS, something people like. But, that's not the case for Microsoft. People REALLY have to think about the commercial to try to understand it. THAT'S NOT a GOOD THING!
This just kind of makes you wonder...What's next? How can Microsoft confuse us anymore?!
Listen To This: Eyes On You!
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This is so cool!! And unexpected! NVDES start their song May and June off
as a French-inspired indie pop song and finish it off by giving us lounge
and lei...
5 years ago
2 comments:
I completely agree... the new Microsoft ads are confusing. The first ad ran as a 90-second spot, which means Microsoft is paying three times as much as Apple for their less effective commercial (the campaign is estimated to be costing upwards of $300 million). It makes you wonder who is to blame... Microsoft or the advertising agency who designed the ad?
A few days after the ad ran, Microsoft came out and said it was simply meant as a "teaser", to get people talking. If that was their only purpose than I suppose it worked, but was that really the intended purpose or just what they're saying since the ad wasn't as successful as planned?
Sources:
-http://www.wikio.co.uk/news/Brad+Brooks
-http://www.contactmusic.com/news.nsf/article/fascinating%20fact%205852_1078103
I totally agree with your blog, Denise. Commercials should never take an audience more than one viewing to comprehend. Otherwise it is deemed ineffective. It is probable that most people who watch tv and see commercials don't get the chance to see the ad more than once, so why confuse them.
& touching on Shannon N's comment:
If Microsoft intended on this commercial being a teaser, then by goodness it sure is an expensive teaser!!
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