This past class we were asked by our professor to conduct a Social Media Scavenger Hunt in which the topic of personal branding came up. I remember when we spoke about personal branding and so I decided to do a little more research on it.
According to Wikipedia, personal branding is is the process whereby people and their careers are marked as brands.
Their example of personal branding was Donald Trump, a celebrity mogul who is a perfect example of what personal branding is. Donald Trump has used his last name extensively on his buildings and on the products he endorses, which are universally recognized.
Since Wikipedia had Donald Trump as their example, I googled him and came across some very interesting information.
For one thing: his website: Trump University, has everything from information on instructional courses of Real Estate Investing, Entrepreneurship, investing, training workshops, to his own personal blog: The Trump Blog.
He's also got:
- a clothing line sold at Macy's
- His own cologne: Donald Trump, the fragrance
- A NBC show: The Apprentice
- Real Estate Company, where he's chairmen and CEO, The Trump Organization,
I kept researching and was able to find some advantages of personal branding:
- Establish yourself as an expert in your chosen field.
- Build a solid reputation within your industry.
- Increase your notoriety and improve your perceived value in the marketplace.
2 comments:
Denise, this is very true. Donald Trump has created a very strong brand for himself. It is interesting to think about people who's personal brand as been able to allow them to surpass obvious mishaps. A person I thought of immediately was Martha Stewart, who despite getting a lot of bad rep after her criminal scandal, was able to maintain the same status as before.
I love Trump, he has no shame in putting his name on his products. And it works. He also has his own water I believe thats available in his casinos.
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