Because I'm a PC

So I wanted to know a little more about the new "Upload Yourself" campaign that Microsoft just launched. I visited the Windows website and was amazed at just how this campaign has changed the company. It seems like PC wants to incorporate the users a lot more. They want to see like a friendly, relate-able company, who cares about their customers. Their mission statement alone was very encouraging for a PC user. Here's what is says:

IMAGINE A LIFE WITHOUT WALLS.

Where you connect to a global community of more than a billion people and nothing comes between you and a world of ideas and opportunities. With Windows on your mobile phone, PC, or the Web, walls begin to disappear—at home, at the office, and anywhere in between. You can balance work and life as well as fun and functionality. And with a wide range of software, services, and devices to choose from, your technology can be as unique as you are. That's
Windows. Life without walls.

I kept surfing their website and found their PC gallery where all those that have uploaded their videos are placed. The gallery has a whole lot of videos with different people. It almost seems infinite.Videos aren't the only thing that you can upload, a person can also upload photos.
Since I can't do a video, I decided to upload a photo of myself. The website asks for age and for me to fill in the famous line of "I'm a PC and I..."

I did as I was required and uploaded my picture. So you can find me there if you decide to upload yourself as well.
Here's an ad that's currently airing on TV:


Watch the rest on the Windows website.
Click on the SEE the PCs and watch what others have said.

And the Apple vs. PC battle continues...

Apple continues to develop new ads that sum up PC problems. The newest one to the group "Bake Sale" shows PC having a Bake Sale to raise funds for their "problems," as Apple has so longingly discussed in their ads.
Always clever, Apple seems to outshine PC each time.
Now it seems PC has developed a campaigned that allows people to upload their own messages. Microsoft wants to show that throughout this whole mess, people still use Microsoft and are PC users and I think this campaign will allow Microsoft regain some of their dignity. People appear to be responding and it's about time. For so long, Apple just bashed PC/Microsoft, and they said nothing. Things are definitely getting interested?
I'm sure Apple will think of more clever ways to shun Microsoft.
But, I love how Microsoft does not involve nor mention Apple in their ads, even though Apple does so.

The battle continues, even though it seems Apple is the only one fighting....

Apple Strikes BACK!

Apple always delivered awesome commercial advertisements that made PC look stupid. Their ads were always funny, appealing, and delivered the message they intended to share with the audience, while keeping it simple, cute, and fun.
Microsoft didn't do anything for a while. It was not until long ago that they spoke back and launched some new commercials that had everyone talking. The "buzzing" was not a good thing. Many didn't understand the commercials. It was not until the current ads "I'm A PC" were released that good reviews were reported. Microsoft had people talking with no response from Apple.
I must say so myself, I wanted to see what Apple would do. It was definitely worth the wait. Just recently I was able to see Apple's latest commercial, "Bean Counter" and it's as fun as they have always been. They've managed to capture Microsoft's current situation. I wonder what Microsoft will do now??? No matter what Microsoft does, Apple always seems to have the upper hand. I just hope that Microsoft doesn't launch another Shoe Circus Ad.
Here's the "Bean Counter" Ad from Apple, Check out the Apple website for more of their fun commercials.

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Oh, Bill! Oh, Jerry...What next?

Microsoft's 2nd Commercial...
Yeah, a second ad was released on to the media, depicting Jerry Seinfield and Bill Gates interacting with a family in an attempting to make a connection. Their ad, a 4 minute commercial, is not what I expected at all. In fact, I wasn't quite sure what to expect after the first one.
The whole family scenario just doesn't really do much for me. I can see Microsoft's will to strike an effective campaign like Mac has had for the past years, but I just don't see one coming out with these commercials.
The SIMPLICITY used in Mac ads have made them effective. Customers don't have to think beyond what Justin Long is tell them or what they're watching. EVERYTHING IS OBVIOUS, something people like. But, that's not the case for Microsoft. People REALLY have to think about the commercial to try to understand it. THAT'S NOT a GOOD THING!
This just kind of makes you wonder...What's next? How can Microsoft confuse us anymore?!