So I wanted to know a little more about the new "Upload Yourself" campaign that Microsoft just launched. I visited the Windows website and was amazed at just how this campaign has changed the company. It seems like PC wants to incorporate the users a lot more. They want to see like a friendly, relate-able company, who cares about their customers. Their mission statement alone was very encouraging for a PC user. Here's what is says:
IMAGINE A LIFE WITHOUT WALLS.
Where you connect to a global community of more than a billion people and nothing comes between you and a world of ideas and opportunities. With Windows on your mobile phone, PC, or the Web, walls begin to disappear—at home, at the office, and anywhere in between. You can balance work and life as well as fun and functionality. And with a wide range of software, services, and devices to choose from, your technology can be as unique as you are. That's
Windows. Life without walls.
I kept surfing their website and found their PC gallery where all those that have uploaded their videos are placed. The gallery has a whole lot of videos with different people. It almost seems infinite.Videos aren't the only thing that you can upload, a person can also upload photos.
Since I can't do a video, I decided to upload a photo of myself. The website asks for age and for me to fill in the famous line of "I'm a PC and I..."
I did as I was required and uploaded my picture. So you can find me there if you decide to upload yourself as well.
Here's an ad that's currently airing on TV:
Watch the rest on the Windows website.
Click on the SEE the PCs and watch what others have said.
Windows. Life without walls.
I kept surfing their website and found their PC gallery where all those that have uploaded their videos are placed. The gallery has a whole lot of videos with different people. It almost seems infinite.Videos aren't the only thing that you can upload, a person can also upload photos.
Since I can't do a video, I decided to upload a photo of myself. The website asks for age and for me to fill in the famous line of "I'm a PC and I..."
I did as I was required and uploaded my picture. So you can find me there if you decide to upload yourself as well.
Here's an ad that's currently airing on TV:
Watch the rest on the Windows website.
Click on the SEE the PCs and watch what others have said.
2 comments:
Denise, I am a Mac user, but I do think that these commercials are very clever. I think that this campaign was a great idea, because the new MacBook Air and iPhone 3.o had come out, and PC could definitly use the attention with a new advertising campaign. This is pretty cool!
Denise, I am glad you brought this topic up because I also think it is an interesting PR move. In regards to what we have learned this semester, several studies indicate that the general and typical public itself is it's biggest influence. This is a very smart tactic coming from PC because they will be able to see the general public become enthused and supportive of the campaign.
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